iPhone 8 launch fittingly invokes Steve Jobs one more time
- by Roger Cheng @RogerWCheng
Steve Jobs memorably unveiled the original iPhone more than a decade ago. So it's appropriate that the 10th anniversary edition of the iPhone be held at the theater named in his honor.
Apple sent out the invitations for the launch of its next iPhone (or iPhones), co nfirming the rumored date and location of Sept. 12 at the new Apple Park campus.
It marks the first time an event will be held at the campus and at the 1,000-person-capacity Steve Jobs Theater, a fitting venue considering the hype and expectations around the next set of iPhones. The iPhones, after all, haven't seen many physical changes over the last three years, and the rumored iPhone 8 represents a potentially huge leap over its predecessors.
The event holds special meaning for me. Beyond a first visit to the new campus, this will be my first time at an Apple event ever. Despite covering the mobile world for more than a decade, I've never attended Apple's Worldwide Developers Conference, or any of its product launches. Samsung, Microsoft, Nokia and Google, sure. But no Apple. Based out of New York, I've always deferred to colleagues in San Francisco and watched the action unfold from the comfort of my office. It's like being a long-time Laker fan and attending Staples Center for the first time.
Apple holding the event at its new "spaceship" campus is an added bonus. The floor plans suggest a venue that's similar to the flagship Fifth Avenue Apple Store in New York, with a grand round glass-encased structure that serves as the entrance to the underground theater. You take a set of curved stairs down to a circular exhibit space, and then you go even deeper to get to the front of the auditorium seats (which I'm planning to nab).
Those seats will probably be tough to get than last year, when Apple held its iPhone launch eve nt at the Bill Graham Civic Auditorium, which holds up to 8,500 people.
I'm already trying to envision what the auditorium will look like. I'm guessing it will take its cues from Apple Stores, which means lots of glass and metal. I'm expecting to see a sleekly designed interior. Perhaps, as a nod to Jony Ive, we'll see splashes of aluminium (I'm hearing it in a British accent).
I've been warned about the lines, chaos of the demo rooms and the battle for seats and space. I know there's a ton of pressure to make sure we get all the latest details out to our readers as quickly as possible. But truthfully, I'm excited to be going, getting first-hand experience of the whirlwind of craziness that is an Apple event.
Will I still feel that way once I'm in the thick of it? Ask me on Sept. 13.
Apple set to launch the next iPhone on September 12
This will be the first event held at the new Steve Jobs Theater at Apple Park.by Lexy Savvides 1:12 Close Drag Autoplay: ON Autoplay: OFF
Does the Mac still matter? Apple execs explain why the MacBook Pro was over four years in the making, and why we should care.
The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter.CNET First Take Apple iPhone 8 The company has invited media to its inaugural event at the new Steve Jobs Theater. Everything we know about what's coming. See it
All the latest Apple news, featuring developments on the iPhone, iPad, Macbooks, OS X and much more.
- Aug 31 Tech has its say about Trump and Dreamers
- Aug 31 iPhone 8 launch fittingly invokes Steve Jobs one more time
- Aug 31 iPhone 7S launch date, specs and price: Everything we know
- Aug 31 iPhone 8 expected Sept. 12: What we know about launch date, specs and price
- Everything from day 2 of Europe's biggest tech show
- The iPhone event is official (The 3:59, Ep. 277)
- Apple sends invites to its Sept. 12 event at Apple Park